SECOND STORY
Founder Launch + Brand Partnership
You already built the expertise. Now build the business around it.
Prepared for Stephanie Phillips
August 2026
Presented jointly by
We break it down to build it up.
A working direction for positioning, not a final tagline. Verbal territory is part of the engagement.
“Reuse always comes with a story. We leverage it for action.”
Sisson House, c. 1870
A two-week hands-on deconstruction training that recovered the material and the history with it.
- 82%
- Materials recovered
- 13,238
- Linear feet of lumber
- 29 tons
- Diverted from landfill
- 25
- People trained
Visual Identity Development
Hot Metal Design Co. / Richard Tobin, Visual Identity Lead
$5,500
One time, plus applicable sales tax
Identity System
Primary logo, secondary treatments, color, typography, stationery suite.
Brand Dashboard
One sheet covering logo forms, typography, pattern and color models.
Conceptual Activation
The visual language shown in use across recommended applications.
Master Archive
Full digital asset archive delivered on completion.
90-Day Founder Launch Advisory
HILMY / Alexander Hilmy, Founder Strategy + Go-to-Market Advisor
$1,250 / month
3-month initial engagement
Positioning + verbal direction
Developed with Stephanie and Richard.
Service architecture + pricing
Offers firms, cities and universities can buy.
Go-to-market strategy
Launch sequencing around the Q4 transition.
Founder advisory
Public-sector leader to business owner.
Sales + marketing tools
Capabilities deck, proposals, site and content structure.
Pipeline + business development
Referrals, partners, and a rhythm that holds.
Weekly strategy session plus reasonable async review. First month due upon approval, then monthly for the 3-month initial term.
Relevant perspective
HILMY works closely with developers, ownership groups and hospitality operators across Texas, including Oxbow Development, Kairoi Residential, White Lodging and Autograph Collection Hotels.
Clarify. Build. Launch.
Positioning, audiences, offers, pricing logic, verbal direction.
Identity in development, sales tools, website and content structure, pipeline.
Brand implementation, launch communications, proposal system, business-development rhythm, 6 to 12 month roadmap.
One launch team, two disciplines. Hot Metal builds the identity. HILMY builds the business around it. Both teams review the system with Stephanie.
Hot Metal Design Co.
$5,500
One time, plus applicable sales tax
HILMY Founder Launch Advisory
$1,250 / month
3-month initial engagement
Total Initial Engagement
$9,250
Plus applicable sales tax on taxable design deliverables. HILMY advisory totals $3,750 over the initial term.
